Category: Ideas

Understand department priorities to support customer service

When you work with departments on a new website, it’s helpful to begin by learning about their priorities. Once you understand them, you can work on ways to make their key services easy to find. This will help you develop a government content strategy. Each department has its own mission and operational goals. Depending on … Continued

What is a team agreement (and why you need one)

A team agreement is a shared set of norms and expectations that define how team members will interact. Sometimes they are referred to as working agreements. They create a foundation for: Trust Accountability Collaboration Why team agreements matter Team agreements pave the way for a productive and effective work environment. They provide a framework for … Continued

Set guiding principles

This is a chapter from Proudly Serving, contributed by Laine Hendricks and Rebecca Woodbury Overview Guiding principles help organizations align their values to their digital goals. They serve as an aspirational North Star to help teams make design and content decisions. Guiding principles enable collaboration and consistency so digital products achieve better outcomes and build … Continued

Part two: a practitioner’s guide to community engagement

How to create sustainable and effective community engagement for your government agency Written in collaboration with CitizenLab, part two of this series explores defining engagement and designing a sustainable and effective engagement strategy for your government agency. It covers the tactics you need to design a long-term engagement plan by defining the different types of … Continued

How to share updates (and why they increase public trust)

A new website project ends with a launch, but your website is never done. When you get feedback, you should report out about what you did. An easy way to do this is a regular update with a list of things you’ve done and things you are doing to improve the site. Sharing updates increases public … Continued

Part one: a practitioner’s guide to community engagement

How to create sustainable and effective community engagement for your government agency Written in collaboration with CitizenLab, part one of this series explores the steps you need to take to create a sustainable and effective community engagement strategy for your government agency. In this guide you’ll find: Tips to better understand your community and your … Continued

How to empower the local government product owner

Purpose The purpose of an empowered government product owner is to make sure that a government service or program is effective and meets people’s needs. “There must be a single product owner who has the authority and responsibility to assign tasks and work elements; make business, product, and technical decisions; and be accountable for the … Continued

Fostering a service-minded culture

The under-resourced nature of local government often leads to de-prioritization of workplace culture. At the same time, it adds pressure to increase efficiency. The “do more with less” mantra sounds like tired nails on a chalkboard to most public servants. Work culture is made up of several elements including: Purpose (this inspires and motivates us … Continued

Public service with purpose

Early in my career, my best friend was working as a social worker. She helped LGBTQ foster youth navigate trauma. She supported them in relationships with foster and birth parents, as well as other kids. At the end of the day, she had to document the happenings of the day, sometimes traumatic, into their case … Continued

What is a product owner?

A product owner ensures that a government service or program is effective and meets people’s needs. This role is different from a project manager, who’s job is to make sure a project gets done on time and on budget. The product owner is accountable for whether the service is any good. This mindset helps to … Continued

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