Category: Guides

A beginner’s guide to managing a government website project

Your website is the foundation of your digital government services and customer service. A helpful website that works well will increase public confidence and trust in government. In this guide, we’ll help you make the best local government website. We’ll provide a comprehensive rundown of a City website project, including: Why it’s important How to … Continued

6 tips to make your government website project a success

Your website is the foundation of your government’s services and customer service. A good website makes it easy for people to get things done and this increases public trust in your organization. In this post, we’ll provide 6 tips for government website projects and why they are critical for your project’s success. 1. Help people … Continued

How to understand and calculate government form burden

Most people interact with your government through forms. Sometimes a form is short and simple. Some forms can feel long, complex, and stressful. A lot of time is spent filling out forms and processing them. The main reasons forms take a long time to complete are figuring out what questions are asking for and tracking … Continued

How to write business license renewal website content

It’s that time of year again – business license renewals. If your renewal cycle is based on the calendar year, you are probably sending out reminders to hundreds or thousands of business owners right now. There’s usually quite a bit of customer service involved in this program. Business owners often: Get confused about what they … Continued

How to use AI to write content for a government service

Generative AI can create content based on patterns it has learned from existing data. A prompt for generative AI is a set of instructions that tells it what kind of content to create. This post explains the steps for preparing a generative AI prompt you can use to create draft government service content. An action … Continued

What is structured content (and why it’s important)

A government website often feels like a firehose of information. It’s overwhelming to read long paragraphs of text, especially on your phone. Content editors struggle to keep things up to date, especially when the same information appears on multiple pages. Structured content is a way to organize and present information in a way that makes … Continued

How to use generative AI to write government website content

Generative AI (gen AI) is a useful tool that can help you write draft content for your government website. At this point in time, you can’t completely trust it to write perfect and accurate content. But using it can save you time. There are several free gen AI tools available. The most common ones are … Continued

9 things to look for in a government website vendor

If you want a great government website, you need a strong vendor to support you. A good vendor: Understands the importance of content and make it easy for you to manage it Has a deep understanding and commitment to digital accessibility and security Always gets better Most local governments rely on a vendor to support … Continued

How to create an action page for a government service

Website content is one of the first things someone interacts with when learning about your government service. It should be part of your local government customer service strategy. A service helps someone do something and an action page is like digitally holding their hand through the process. The information in your service inventory is a … Continued

How to create an inventory of your government services

People come to your website to accomplish tasks. They want or need to do something. This means interacting with your digital government services. Some of your services are digital government services. Some are in-person and many are somewhere in between. Regardless, people should be able to find out about all of your services on your … Continued

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