Category: Content

How to use generative AI to write government website content

Generative AI (gen AI) is a useful tool that can help you write draft content for your government website. At this point in time, you can’t completely trust it to write perfect and accurate content. But using it can save you time. There are several free gen AI tools available. The most common ones are … Continued

How to create an action page for a government service

Website content is one of the first things someone interacts with when learning about your government service. It should be part of your local government customer service strategy. A service helps someone do something and an action page is like digitally holding their hand through the process. The information in your service inventory is a … Continued

Why governments should get rid of PDF documents

If your government website is like most, it has a lot of PDF documents. They outline steps to a process, answer frequently asked questions, provide checklists, list requirements. They are very common and they are a problem. Most PDFs are not accessible The best way to make a PDF accessible is to do so from … Continued

What is plain language (and why you need to use it)

Plain language helps you convey complex information. Your readers understand and get what they need quickly, with fewer questions and less confusion. As a government, using plain language will help you improve your services, forms, and public information. Benefits of plain language: Helps people know what information means the first time they read it. Makes … Continued

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